Outlandish is a black-owned company that creates community-driven experiences rooted in nature and art. Once a year they collab with Salmon for an event called Hikeish in which people try Salomon's newest hiking boot, as well as enjoy nature and art in the lower Hudson region of New York.

Inspired by vintage postcards and handwritten notes, we aimed to create materials that felt personal and welcoming. We used photos from upstate New York and iconography from the hike to tie everything together. The work included a poster, a printed invitation, social media posts, a sticker, and a small activity booklet designed for people to fill up the time on the train ride to the hike.