Twice per year the Shaw Gallery at Weber State exhibits senior art student work. For the Fall 2024 show my fellow designers and I were tasked with creating the full event identity.

The challenge was to design something that represented a student exhibition while generating excitement among gallery patrons across every touchpoint — from a projected motion graphic and wall vinyl to posters, stickers, sweatshirts, and digital assets. The final system combined organic shapes with structured movement and a grid framework, visually playing on the tension art students navigate as they move into the world: balancing raw, authentic expression with the structure required to succeed professionally.