OVERVIEW
Salomon Running requested a 6-sticker sheet to be used as a fun and trendy brand activation at Salomon Running events.
THE QUESTION
How do we create a sticker sheet that is playful, youthful, yet follows Salomon Running's brand?
THE GOAL
Create a sticker sheet for the Salomon Running category as promotional material to get people excited about Salomon Running.
THE SOLUTION
6 illustrations that each stand on their own as stickers but work together in a set. Salomon's new gravel shoes are featured in a sardine can, a Salomon Running banner to represent the brand category, The Goat representing Courtney Dauwaulter, a Salomon athlete, and two phrases for runners to feel motivated and proud of their sport.
From sketches to final color
(From left to right) Salomon Running table setup with stickers, photo of the printed sheet, stickers cut into individuals on a table, and a close-up photo of the goat illustration on the sticker sheet.