OVERVIEW
This is a concept website design for the fictional outdoor brand Ignite.
THE QUESTION
How do I create a website for people ages 20-35 who appreciate the outdoors, ranging from hardcore outdoor enthusiasts to casual outdoors people who need high-quality and long-lasting gear?
THE GOAL
To create a website with character and creativity while still maintaining the brand goals and following the rules of web design to generate repeat and lifelong customers.
THE SOLUTION
I created a website that is engaging & creative to attract customers who appreciate brand individuality and character—achieving this through a warm and friendly color palette and unique design choices utilizing exciting colors to show the brand's personality throughout.
